You don’t have to be "sure" before
you proceed with anything.
As we have already noted, in a CAS it does little good
to plan the details. You can never know exactly what
will happen until you do it. So, allowing the flexibility of multiple approaches is a very reasonable
thing to
do. Of course, such a flexible approach is unreasonable when we view the situation through the metaphor
of a machine or military organization. A machine can work only one way, and an old-style military
organization must follow procedures and regulations.
The science that supports this principle of CAS behavior
comes primarily from the study of gene pools in
evolutionary biology. David Ackley points outs that, “Researchers have shown clearly and unequivocally
how populations of organisms that are learning (that is, exploring their fitness possibilities by changing
behavior) evolve faster than populations that are not learning.” We do not think it strains the
metaphor
here to suggest that our managerial instincts to drive for organizational consensus around a single
option
might be equivalent to inbreeding in a gene pool. And we all know the kinds of dysfunction that inbreeding
in nature can spawn. We are personally struck by the fact that even though the words “organization”
and
“organism” have a common root, we have learned to think about them in such remarkably different
ways.
The fringes that we are referring to here are the issues
that are far from the zone of certainty and agreement.
Recall that we pointed out that it was not a question of the machine metaphor being wrong and the CAS
metaphor being right, nor is it about throwing out clockware and replacing it with swarmware. Neither
approach is inherently right or wrong; but either approach can be inappropriate and ineffective in a
given
context. The leadership skill lies in the intuition to know which approach is needed in the context
one is in.
The degree of certainty and agreement is a good guide.
"A healthy fringe speeds adaptation, increases
resilience and almost always is the source of innovations."
-Kelly
However, when we do find ourselves in situations far
from certainty and agreement, the management advice
contained in this principle is to quit agonizing over it, quit trying to analyze it to certainty. Try
several small
experiments, reflect carefully on what happens and gradually shift time and attention toward those things
that seem to be working the best (that is, let direction arise). These multiple actions at the fringes
also serve
the purpose of providing us with additional insights about the larger systems within which every system
is
inevitably buried.
A concrete example of this principle is the health care
organization that is trying to come up with a new
financial incentive plan for physicians. There are many options, with success and failure stories for
each
one. Therefore, we are far from certainty and agreement. Rather than meeting endlessly over it trying
to pick
the right approach, experiment with several approaches. See what happens, see what seems to work and
in
what context. Over time, you may find a right way for you, or you may find several right ways.
"Successful experiments can go a long way in
creating a foothold in a new reality. In particular, they
offer important insights on the feedback loops and defensive routines that sustain a dominant attractor
pattern and what can be done to help a new one to emerge."
-Morgan
1. Thoughts
